brand managers represent the nucleus of the marketing department. Main responsibility lies in utilizing internal and external resources towards building brand equity and generating brand profit. He / she is expected to show brand ownership and become brand advocates across all functions of the organization, while sharing P&L accountability. It includes developing brand strategy, leading communication initiatives including AMAY web presence and digital applications as well as managing the introduction of new products. The position reports to the Commercial Manager. His / her most important responsibilities include the following: 1. Building Brands • Identify and profile target consumer groups, research their functional and emotional needs, and translate into relevant brands. • Define brand positioning, objectives & marketing strategies. • Develop marketing plans, manage marketing budget, initiate and execute all kind of communication initiatives. • Use in-house resources as well as advertising and digital agencies to translate marketing objectives into creative communication material (online and offline). • Act as brand guardian by overseeing all aspects affecting brand image including layout and design of the different media platforms of AMAY. • Manage the 4 P’s of marketing (product, pricing, promotion, place). • Continuous monitoring of brand health indicators. • Develop POSM. • Develop activation programs (online & offline). • Lead the organization of corporate and brand events & sponsorships. • Form and lead multi-departmental task forces responsible for the introduction of new products and manage launch timelines. 2. Build Profit • Act as brand owner across all functions of the organization with the ultimate aim of maximizing profit and manifesting brand image. • Provide leadership to the distribution department by analyzing distribution reports, identifying gaps and pushing for target achievements. • Provide distribution with support tools to help in beating competition (BTL communication material & activities) • Identify cost reduction opportunities by regularly monitoring financials & lead cost-cutting initiatives across all company’s functions. • Organize and give training presentations to the distribution, business development, and advertising sales departments on market, reader’s behavior, brands, and new product introductions. • Develop feasibility studies, commercial plans and financial cases to support management decision making with regards to new ventures, expansion, and new product offerings. ..

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